Privacy Policy

1. Information We Collect

We collect the following categories of information:

• Account information: name, email address, password, and profile details you provide when you register.
• Health and fitness data: workouts, exercise logs, sets and reps, cardio sessions, body metrics (e.g. weight, measurements), macro and micro nutrition tracking, progress photos, and recovery data you choose to log.
• Coach and team data: if you use team, coaching, or accountability features, we collect information shared between coaches and players, including itineraries, checklists, points, and activity feeds.
• Payment information: if you purchase a subscription or program, billing details are processed by our third-party payment processor. We do not store full payment card numbers on our servers.
• Device and usage data: IP address, device identifiers, browser type, operating system, and log data collected automatically when you use the Service.
• Media: photos or videos you upload (e.g. progress photos, highlight uploads).

2. How We Use Your Information

• To create and manage your account and provide the Service.
• To track and display your fitness progress, programs, and recommendations.
• To enable communication between coaches, teams, and players.
• To process payments and manage subscriptions.
• To send you service-related notifications, reminders, and updates.
• To maintain the security, integrity, and performance of the Service.
• To comply with legal obligations and enforce our Terms and Conditions.

3. How We Share Your Information

We do not sell your personal information. We may share information with:

• Your coach or team: if you join a team or are assigned a coach, relevant fitness and progress data may be visible to them.
• Service providers: hosting, analytics, and payment processing vendors who process data on our behalf under confidentiality obligations.
• Legal and safety: when required by law, regulation, or legal process, or to protect the rights, property, or safety of Proform, our users, or the public.
• Business transfers: in connection with a merger, acquisition, or sale of assets, subject to this Privacy Policy.

4. Data Storage and Security

We use commercially reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security. Your data may be stored and processed in the United States, which may have different data protection laws than your jurisdiction.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your account and associated data at any time, as described below.

6. Your Rights and Choices

Depending on your location, you may have the right to:

• Access, correct, or update your personal information.
• Request deletion of your account and personal data.
• Object to or restrict certain processing of your data.
• Request a copy of your data in a portable format.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, contact us at privacy@proformapp.com.

7. Children's Privacy

The Service is not directed to children under 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal information from children. If we learn we have collected such information, we will delete it promptly.

8. Third-Party Links and Services

The Service may contain links to third-party websites or integrate with third-party services (e.g. payment processors). We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the “Last updated” date above. Continued use of the Service after changes take effect constitutes acceptance of the revised policy.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, contact us at:

ProformApp
United States of America, Missouri
Fenton, MO
937 Oakmoor Dr., Fenton, MO 63026
Email: privacy@proformapp.com